Most of us would confess to a limited capacity to absorb bad news, and we have had plenty of bad news to absorb in the past few years.
And the immediate outlook, according to the pundits, looks anything but rosy.
We are advised that inflation will take some time to bring under control and that we are likely entering into a recession. For many of us this will result in declining purchasing power as frozen tax allowances drive future pay increases into higher tax bills.
Based on past experience, those business owners and taxpayers who stay informed are more likely to survive these downturns; perhaps with reduced savings and capital but surviving none the less.
In which case promoting your practice as a provider of critical information should be at the top of your practice marketing list.
At Informanagement we will continue to provide you with the facts and ideas that will support your clients and prospects through the coming difficulties. Make sure you prioritise growing your distribution lists and thus maximise the benefits of the information we provide.
Staying informed in the coming months may make the difference between survival and bankruptcy.