Most businesses want to be noticed. This is particularly so regarding the internet.
Many pay to advertise their presence on the web. There is a whole industry that has developed to promote this “pay per click” activity.
But there is another way to establish your brand on the web, blogging.
Google and like search engines notice change, notice new content on your web site, and if someone searches for terms that you have covered in content posted to your site, then Google will obligingly flag up a link.
There is a temptation to blog about the value of the goods or services you offer and there is nothing wrong with this approach. But you may want to consider posting articles that deal with the questions or concerns of your customers and how your business has dealt with these concerns.
Or you could comment on the state of your industry and how businesses are coping with current challenges.
In this way you widen the range of copy that is picked up by search engines and ultimately, increase leads and prospects for your goods and services.
In terms of copy you post to your blog more is definitely more. More copy, more chances that browsers will be directed to your site.