We are all exhorted to embrace the power of a good testimonial as a means to enhance our brand and increase sales. After all, a third-party compliment is an objective statement and of more value than merely blowing our own trumpet.
A recent news article published by Companies House underlines this opinion. Its title is “Say thank you to someone at Companies House”.
In the news story, Companies House suggest that we:
Send an email to say thanks for the excellent service or help you’ve received from a person or team at Companies House.
At a stroke, this request formalises the collection of testimonials and no doubt increases the number of “thank you’s” that Companies House receives. How many of us make the same request to our customers?
Companies House are thorough in their approach as their news article goes on to say how we should say thanks:
If you’d like to say thanks and tell us about a person or team at Companies House who has given you a brilliant level of service – send your email to firstname.lastname@example.org
This could be someone who has:
- gone out of their way to help you
- been genuinely interested in your needs and responded to them
- helped you deal with a difficult situation
The person will be told that you appreciated their effort and may even receive an award or gift voucher for their service.
The closing sentence is instructive: that by saying you have received good service a largely faceless employee of Companies House will somehow benefit, personally.
We wonder how many businesses are taking advantage of this. Worth considering?
The Companies House post can read in full at https://www.gov.uk/government/news/say-thank-you-to-someone-at-companies-house.