Information is a double-edged sword. Not only do you need access to information, you also have to do something with the information you have accessed.
There are two obvious choices:
- Discard information that has no use or relevance to your circumstances, or
- Make use of the new information to improve your personal skills and enhance the delivery of services via your employment or other business interests.
Accountants are required to keep their technical skills updated in order to comply with the professional development demands of their ruling institutions. In practical terms this also facilitates the development of staff skills and changes to the services offered to clients to include this new knowledge.
It is easy to see that without this feed-back loop, services offered, particularly regarding tax advice, will quickly become irrelevant, and more seriously, lead to incorrect advice being given to clients.
Once this new information – new skills – are integrated into a professional practice, there is the option to promote this new information directly to clients and business prospects. And the easiest way to do this is by email.
This completes the information flow into your practice and the outward flow to your clients, staff and other contacts.
At Informanagement we can help you achieve this flow of information by automating the distribution of updates to principals, staff and clients. We can tailor packages to suit your practice needs.
If you would like to take a look at what we offer call our office on 08452 722377 or visit our website https://www.informanagement.co.uk/ .