We are all familiar with the sales cycle; the repetitive messaging that eventually converts some of our approaches into warm leads and onwards to a sale, but isn’t that the start of a different cycle?
The phrase “familiarity breeds contempt” was first coined by Chaucer in the fourteenth century. In its original form it floated the notion that familiarity invariably leads a lack of respect. This is interesting if you consider your customers, particularly those who sign up for regular supplies or services that you offer. Once a deal is signed off there is a sense of “job done” and yet truthfully, this is just the beginning of a different cycle of activity, one that we embrace under the heading customer service.
In truth, once we have formed a relationship any familiarity should create an atmosphere that promotes opportunity.
Informanagement sells intellectual property, primarily tax content, to accountancy firms and from time to time we create and cross-sell related services to those same subscribers, leveraging the work we invested in to win business in the first instance. Without effective client service it is doubtful if we would sustain our subscriber income streams over time.
This process of innovation and attention to our customers’ needs is a key part of the philosophy that underpins our business planning and thus far it has worked.
If you would like to take a look at what we offer call our office on 08452 722377 or visit our website https://www.informanagement.co.uk/ and see for yourself that provision of tax and business content for accountants should not add to a sense of information overload, but be relevant and serve your clients’ and staff best needs. Familiarity does not need to breed contempt.