Do you like a challenge? Consider the following logic puzzle:
A man, who lives on the tenth floor, takes the elevator down to the first floor every morning and goes to work. In the evening, when he comes back, on a rainy day, or if there are other people in the elevator, he goes to his floor directly. Otherwise, he goes to the seventh floor and walks up three flights of stairs to his apartment.
Can you explain why?
I’ll post the answer next week…
It’s interesting to consider if including these types of hooks into business newsletters or websites would be productive? My guess is much would depend on the competitive drive of your customers?
There are software programs out there that create crosswords and other puzzles. I have friends that buy a daily paper to tackle the puzzles, not interested in the news.
From a business point of view there does not seem to be much mileage in encouraging traffic to your website if all a visitor does is view puzzles. What may be more effective is to drop brain teasers into your newsletters, as over time, subscribers may get into the habit of opening your newsletters to see what puzzles you have posted, and then notice other links or offers.
Perhaps this is a way to increase “opens”? Food for thought…