Frankly, yes in my opinion.
I speculate that the world shows up as more complex not only because it is becoming more complex, but also because of the increasing speed at which the information is communicated.
Which is why I favour the bullet point, drill down process.
None of us have time to keep abreast of changes in our various fields of competence by reading copious amounts of fine print. There are just not enough hours in the day. I am always drawn to titles, headings, and then the bullet points, and occasionally the fine print – the detail.
In a way it is what we don’t read that facilitates comprehension, it is learning this skill that preoccupies me. What am I missing?
Take emails, I scan subject lines. Probably 90% are deleted without me ever reaching the body text, so writers take note, compelling subject lines please.
At Informanagement we aim to acknowledge this filtering process by writing copy that follows this process: intriguing titles, summarised information, and if you are interested, links to source material for the fine print. In future, those that are unfazed by the volume of information directed at them will be those that develop the ability to exclude rather than engage in the race towards overwhelm.
If you would like to see how our online services could help you develop business for your firm, get in touch at any time for a demonstration.
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