How often have you had a light bulb moment – suddenly, one plus one is two – and you have rushed to inform the person that will best appreciate your eureka moment, only to be met with the universal put-down “I already knew that!”
The light bulb shatters and your decent from innovative thinker to out of touch “has-been” is rapid and painful. These moments are inevitably broken by a quick change of tack, usually, to safer ground, asking questions rather than risking another bold statement.
If you are keen to build the impression that you are the person to contact for up-to-date information, then being informed is the way to go. And spending half your life scouring Google for relevant updates will achieve this, but leave you precious little time for billable hours.
Our business, Informanagement, has a team of people whose sole task is to cast the net and gather tax and other relevant content so that our subscribers don’t need to take time out to do this, they can just read the summaries we provide and dig into those areas that will benefit clients.
If you would like to see how our online services could help you and your staff keep ahead of changing circumstances, and communicate these to your clients and prospects, call us any time for a demonstration.