Email remains the most cost-effective way to communicate – and it is not a problem free solution. It is easy to use and provides an electronic copy of mail sent and received; it even organises exchanges into useful threads that save us from dancing between communications.
However, there are downsides to using email, including:
- Spam, and invasive attempts to add unwanted links and programs to our PCs and other devices, and
- Your Inbox must be managed.
There is nothing worse than switching on your PC to discover you have over 100 unread emails to sort through, most of which are hastily deleted as you focus on dealing with mail from colleagues, clients or prospects.
Most email software will allow you to set up rules that will automatically move emails received into junk mail, or folders that you set up to collect specific mail: say from office co-workers or clients. But however competent your efforts in this regard there will always be more pretenders spamming your inbox, more work to do.
However, and it’s a big “however”, email is here to stay. The new data protection rules, GDPR, that kick in May 2018, will help. They should eliminate most “bought in list” spamming to your inbox, and presently, there is no substitute for email if you want to keep a record of your exchanges; unless, of course, you want to spend almost a £1 a throw to use snail-mail.
The key is to be organised.
At Informanagement, we use email as one of its ways to communicate tax update issues to the clients, prospects and staff of our customers. We encourage our clients to observe simple but effective email management to capitalise on the ease with which we can communicate information in this way.
If you would like to see how our online services could help you and your staff keep ahead of changing circumstances, and communicate these to your clients and prospects, get in touch at any time for a demonstration.