Google defines social media as “websites and applications that enable users to create and share content or to participate in social networking”.
Compare this with the definition of media as “the collective communication outlets or tools that are used to store and deliver information or data to a large number of people”.
There has been much debate in recent days about fake news and the media. The main source of argument seems to originate in social media – predominantly Twitter.
From a business point of view, any form of networking that spreads the message about the value and accessibility of your services must be worthwhile, and as we are all professionals, there is no likelihood that we will be spreading fake news.
There is an awful lot of activity on the web so we should all be on constant alert to identify and broadcast anything that helps us promote what it is that we do and how that can impact others in a positive way.
Having resolved to engage with social media, it is then necessary to set up regular posts that achieve these goals.
For example, at Informanagement we tag topical tax information and broadcast this for client firms. A pain free process for busy practitioners.
It seems obvious that there is no point in ranting on social media, we can safely leave this to politicians and celebrities, what we should be doing is networking, providing snippets of useful information that plant seeds. We want our networking partners to benefit in some way and to be reminded that we are open for business.
If you would like to see how our social media module can assist in your social media strategy then give me a shout – 07968 849335 or email laurence.vogel@informanagement.co.uk
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