How long is a piece of string springs to mind?
According to recently published information written by industry pundits the cost of sending an email is less than a third of one pence (£0.003). A second class stamp is £0.55 and you would also need to factor in the cost of the paper and printing.
If your communication is recognised and you are a valued contact, then, in most cases, your email will be read and responded to if a response is requested.
Much of day to day business to business communication is handled by email – why wouldn’t you? It’s cheap and by and large the mail does get through – barring overzealous spam block software.
And it’s fast; before your finger has lifted from the enter key the email will be speeding between servers to arrive within seconds in the destination mail box. It would be interesting to speculate on how much email has contributed to the speed with which business transactions can be settled now that the necessity to use Royal Mail or equivalent has been made largely obsolete.
And when was the last time you used a fax machine?
There are still legs to the arguments for sending out regular, informative e-newsletters using email technology:
- They reassure clients that you are on-the-ball, watching their backs.
- A quick scan by recipients will reveal items of interest and a call to your office if more information is required.
- They will also keep your brand and message in front of prospects, as long as you add their details to your distribution list!
Informanagement’s newsletter services include periodic tax updates and other relevant business and development news. The same information can also be linked to your website. We cover a multitude of issues every week and you can be selective about who receives what – all automated so you can crack on with chargeable work…
Check out more details on our website.
If you would like me to show you what our company can offer, call any time on 07968 849335 or the office on 08452 722377 or DM me.