As our company name implies, we supply and manage the dissemination of information; in particular, information and updates on UK tax matters.
Although, in contradiction to the title of this posting, we all suffer to some degree from information overload, in spite of this, in many respects we are much better informed than earlier generations.
We are learning to scan and filter, to seek out the nuggets that make a difference in our personal and business lives.
The supply side of the information flow is handled for you by Informanagement, what we cannot control is the demand side of the equation. How many contacts do you link to our newsfeeds? Certainly all your clients should be linked and your prospects. You should also consider your staff and other professional referral sources.
Growing your distribution list for regular communications from your practice should be second nature. Asking the question, gathering the business cards at events and so on…
It’s unlikely that a new subscriber will pick up the phone after receiving their first newsletter from your practice, but over time the “nugget” may just appear in print under your by-line and attract their attention.
Throwing out your line into Lake Windermere if you know there is only one fish in the pond is not going to be a productive experience, the key is angle where there are more fish.
Another idea for making your newsfeed more productive is to ask your staff to feedback if they see an article or item of news that would be of value to a specific client or clients. This could then be emailed direct from your desktop “Did you see this article in our newsletter? Could be relevant to your situation, give me a call…”
In some respects, we do suffer from information underload, or more correctly, from relevant information underload. But, from time to time, we gather and absorb facts that make a positive contribution, the most important issue you should consider is that this “eureka” text carries your name.