Pentlands
Chartered Accountancy Practice

Pentlands Business and Tax Advisors is a Certified Chartered Accountancy practice based in Warwick. The Company is headed by its two Directors, Elinor Perry FCCA and Sarah Clifford FCCA.  Pentlands is acknowledged as being one of Britain’s first ‘female led’ accountancy practices. 

The Problem
“We desperately needed to get our profile out there but in a modern and flexible way”.

Website
Our main problem was that we had invested with an ‘off the shelf’ website which did not offer us any flexibility or control.  As we are a very pro-active practice we really felt the restrictions of this and believed that it did not service our clients in any way.

Communication
Not only did we want to keep our clients in the loop about practice news, but we wanted them to be informed generally.  However, we had no way of doing that on a mass level.  We needed a slick approach which reflected our dynamic practice.

The Solution

Implement a new modern website
Informanagement really started from scratch with us.  We went right back to basics!  We are a modern and vibrant practice and we needed our public face to reflect that.  Informanagement understood this and so we implemented a modern, easy to use website template and added on certain functions to allow us the flexibility we needed.  The site was developed in accordance with our requirements.  We now have a dynamic, fresh but professional and informative website. We adore the visual impact, with pictures of the team so people can actually relate to us.

Tailor Made Newsletter
We added an email newsletter to clients, packed with personalised articles and practice news.  It is a major link to our clients and continually allows us to keep in touch with them directly.

“Marketing is an essential tool for business success”.

The Benefits to my Business

Our existing clients were delighted to receive the newsletter and we really felt like we were giving our clients something that other practices could not.  We are now keeping our clients well informed within their field and it reflects so well on us as a business.

One of the greatest benefits Informanagement has given us is the ability to send a tailor made newsletter to prospect clients via email.  As a direct result of this we have already attained a couple of new clients – as well as helping with our ‘paperless office’ policy!

“The newsletter has brought in new business”.
 

The Service from Informanagement

We had a very positive experience with Informanagement.  The team were great and they understood what we needed and wanted.  Marketing is a key part of any business and it has proved to be a successful tool – with Informanagements’ help – of bringing in new business and helping us maintain our current client base.

“The whole team was a pleasure to work with”.

Chater Financial, MJ Kerridge and Co
Chartered Accountants

Chater Financial Consultants, allied with M J Kerridge & Co, Chartered Accountants, provide tax and accounting services for corporate and individual clients - specialising in the property sector.
Mike Kerridge has over 20 year's tax experience, working for an international firm of accountants and has also been deputy tax director (property) for a major bank. Mike now runs his own chartered accountancy firm.

The Problem
“I was so busy running the practice, I simply didn’t have time to market myself to existing clients and to prospective clients...that’s where Informanagement came in”.

Website
I had a website which served its basic purpose but it was not very user friendly.  I felt it was cluttered and did not stand out from the crowd.  There was basic information but it failed to keep clients abreast of issues and relevant topics as they happened.  I needed something dynamic, interactive and easy to use.


The Solution

Implement a new modern website
Laurence Vogel met with me to discuss exactly what I needed and we decided to start with the actual website.  Informanagement have so many amazing templates which are so professional but simple.  I decided to go for a very simple template which was easy to view and easy to use.  I could not believe how reasonable the cost was for a product which looked like it was tailor made for me.

“I have had clients call me up specifically to tell me how great my website was”.

Provide newsletter and article content
This function allows me to keep my clients abreast of news and updates in the accountancy world.  The website now has up-to-date articles on a variety of relevant topics which keep changing constantly.  I can email out a wonderful newsletter which is of great interest and benefit to my current client base.

“My client’s find the articles useful and helpful...it’s an added benefit of my business”.

How it has benefitted my business

I have seen real results from all of the work Informanagement have done for me.  As a direct result of my new website, I have even been approached by a FIFA sponsored football magazine to write an article.  It has really raised my profile and has lead to new business.

“I gained an overseas client simply as a result of them seeing my website”.

The Team

Informanagement have been a pleasure to work with.  They work professionally and efficiently.  Laurence Vogel was terrific to work with and the whole team worked with me to provide the best service possible.  I would be very happy to recommend them to any accountancy firm.